designing for change
📍 los angeles
Hi, I’m Pekhna but I usually go by Pek. I'm an Indian product designer born in LA, raised in Mexico City, and educated in Vancouver and Germany. I bring a global perspective to my work, with expertise in growth, AI-centered design, and leading 0-to-1 product and feature development.
I’m currently working at SimplePractice helping clinicians manage and transform their private practices.
SimplePractice Growth
Experiment and feature based work focused on early customer development targeting acquisition and retention.
role: lead designer
Track Your Hours
0-1 product launch resulting in the market’s leading tracking system helping 20K+ pre-licensed candidates get licensed in CA, NY and TX.
role: lead designer
AI Feedback
Leveraging AI to re-imagine 360 reviews and continuous feedback for more effective people management.
role: lead designer
Zoom Apps Meeting Mode
Product created in partnership with Zoom for the Zoom Apps Alpha launch resulting in our most successful feature launch.
role: co-designer (1 of 2)
Onboarding re-imagined
Personalized onboarding for more effective team setups and the creation of our referral program.
role: co-designer (1 of 2)
Let's connect!
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